“The Lip Balm That Makes You Smile.”

Welcome to EOS or Evolution of Smooth, with it’s tagline being “The lip balm that makes you smile.” Seven years ago the small “orbs” of EOS lip balm appeared everywhere including Ulta, Target, Walgreen’s and Walmart. Cosmopolitan and Allure magazine’s beauty editors were amazed by the uniqueness of the product and the flavors such as Honeydew and Grapefruit. Once celebrities, Miley Cyrus, Kim Kardashian and Christina Aguilera jumped on the EOS lip balm bandwagon, being seen taking the EOS orbs out of their purses, history was made.

How did EOS start to outspace Chapstick and Blistex on the shelves when those companies have been around much longer? The answer is uniqueness. Uniqueness in shape, size, flavors and organic ingredients. EOS currently sells $1 Million units per week, being on track to sell $2 Million by the year 2020.

Sanjiv Mehra, EOS cofounder and managing partner spent his early career at PepsiCo and Unilever. He thought the lip balm industry needed a makeover. The current lip balm products were virtually indistinguishable from each other. He saw an opportunity to create something new when he deemed that the industry in the lip balm category was being “lazy.” Mehra wanted to make a product that was not gimmicky and the design and concept could stand the test of time. He wanted the product to be a complete sensory experience. Menra wanted the packaging to feel good in the hands, he wanted the product to smell good and taste good, wanted the colors to be beautiful and even the sound of the clicking of the packaging to be pleasurable. He essentially wanted an emotional connection to the product.

Marketing was key. EOS contacted beauty bloggers to review the product on social media sites. EOS showed up music videos and sponsored Demi Lovato’s world tour. Great product placement!!



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How Companies Are Using Video To Enhance Online Reputation

Every company wants to maintain a positive reputation but this is not always possible due to challenges along the way. The presence of bad press could damage the performance of a company since most customers don’t have the time to verify whether allegations are true or just a scheme to bring your business to its toes. Good news is that you can use Reputation Defender, reviews and videos to work on online reputation.

When you explore search engines, you will find many blogs with the kind of information you may be looking. Most of these websites promote businesses and to engage customers better, they have turned to the use of videos. If you don’t believed video is the best way to deal with online reputation, the statistics you will find depending on the quality of video made will edify you.

Up to 62% of viewers will leave negative remarks if the video uploaded is of low quality or represents something they think does not add much value to them. However, for a high-quality video, more than 74% percent of viewers will leave good remarks and will want to learn more about the company, cites a Business2Community article. These are the facts most companies are exploiting to boost their online reputation.

How to boost reputation using videos

Good content, contrary to what most people believe, does not mean making in-depth and long videos. In fact, the opposite is true since most people want to get the message without necessarily having to search for the meaning or dealing with technical jargon. Most people also don’t want to wait for a long time before you summarize your presentation, so the clearer and shorter you make it, the better the reception.

Distributing the videos

When it comes to marketing, distributing video content is similar to sharing other kinds of content, so you can easily use the same channels. The most effective platforms where you can share your message to reach target audience include email, social media and on a website or blog. Updating your subscribers relevant information that answers their problems allows you to achieve your goal in marketing.


Fabletics Retail Stores to Expand After Positive Sales

Fabletics, the brand of “athleisure” clothing designed for comfortable, casual athletic and lounge-wear and whose ads feature spokeswoman Kate Hudson, is expanding its stand-alone stores nationwide after a successful reception of its pilot retail locations. The previously online-only company has been a success for JustFab, its parent company. Fabletics, and other JustFab brands, are known for their subscription-based online membership services that allowVIP subscribers to purchase items at a discount. The items are shipped monthly as a subscription, unless you elect to skip a month by the 5th of the month.

Fabletics began rolling out physical stand-alone stores this summer and are seeing about half of their in-store sales from existing VIP members and one-quarter by customers signing up for membership in-store, while the remaining are non-membership retail purchases. With about one-quarter of their customers signing up for membership, Fabletics are seeing a boost in membership from areas that have a physical store.

The physical store locations offer another insight: people who are not making purchases in-store are checking out the merchandise in-store, trying on items, and checking out the quality of fabric, then going online that night to make their final shopping decisions via the website the same night. Customers on Popsugar who are more likely to shop and purchase in-person from retail stores are experiencing the brand in-person and like what they’re seeing. For Fabletics, it is a win-win situation.

JustFab is working on building up to 100 Fabletics stores within the next five years and are also working on expanding their products on finance.yahoo.com to include more men’s items, and introduce swimsuits and dresses. The line often called, the “Kate Hudson brand’ after its spokeswoman and co-founder has seen success from her image. Kate Hudson is known for encouraging women to lead healthy, active lifestyles. Her spin on the brand has resulted in fashionable, wearable, athletic fashions that are bright, colorful, and fun.

JustFab’s move from strictly online company to an internet and retail store combination is nothing new for e-retailers. Blue Nile and Amazon are both internet based businesses that expanded into physical retail stores successfully. JustFab joined both retailers last year in the top 100 of the Internet Retailer 2015 Top 500 Guide.

It has not yet known the impact the physical stores have had on JustFab’s profits, but according to Gregg Throgmartin, the numbers are very positive. The brand was on-track to make $250 million as of February of this year, so the final numbers should be very interesting for investors. With the announcement of future stores in the planning process, it is very likely that they will meet or exceed those numbers. More details are available at Racked.

How Securus’ ConnectUs is saving Money and Time for Correctional Facilities

For many years, our correctional facilities across the United States have been depending on paper forms, which require both the corrections staff and prisoners to go through lengthy processes for handling their requests. Our prisoners have been going through an agonizing wait and endure unnecessary hiccups for their paper applications to be processed and approved. Even in an instance where there was a reliable schedule in place for processing these requests, it would be impossible to deal with thousands of paper forms effectively.


Paper forms have a huge number of disadvantages to both the corrections staff and inmates. Fortuitously, Securus Technologies made a very significant innovation, which will help solve all the problems associated with paper application forms. The Securus’ paperless, digital filing platform on ConnectUs increases the efficiency of communications between the prisoners and prisons authorities. Inmates will be able to fill and apply their grievance and inmate forms electronically. ConnectUs incorporates a user-friendly interface, and anyone can use it file applications any time in real time. Its ability to offer real-time status updates is what makes this inmate application from Securus Technologies uniquely effective.


 The grievance and prisoner application on ConnectUs is revolutionizing the inmate industry and setting new standards of service delivery and excellence. The app can do this through enabling our prison management to help inmates get access to real-time updates on the time of processing and delivering of their requests. In addition to making the life of inmates easier, the ConnectUs application also provides a wide array of avenues to jail authorities to customize the app as they deem fit to the needs of the particular correctional facility.


The ConnectUs application offers inmates with the chance to receive individual updates. In fact, inmates can receive compliance rules and important news on the ConnectUs application’s bulletin board. According to the information from Securus Technologies, the application is saving the correctional industry a lot of time and money. Every month, the ConnectUs application processes approximately 13.8 applications per inmate. The statistics from Securus indicate that the jail authorities save around 65% when using the app in comparison to paper forms. The application is continuing to receive rave reviews nationally for its cost-saving nature and efficiency.

Brian Bonar Professional and Community Achievements

Brian Bonar is an established financial services expert and entrepreneur. He has served as the CEO and chairperson of the Dalrada Financial Services and Trucept.

Who’s Who Recognition and Education

According to Bloomberg, Brian Bonar received the Who’s Who Executive of the Year for his work in the financial services industry. The award is the highest honor by the Cambridge Publishing and seeks to recognize people based on their professional, academic, and leadership achievements. Bonar studied Technical Engineering from the prestigious Watt Technical College. He is also a Ph.D. holder and a member of the American Finance Association.

About Trucept

Trucept is a financial services company that provides payroll management, human resources, and employee benefits to small and medium-sized businesses. Such services require extensive record keeping, government regulation, and comprehensive data which are not efficient or cost-effective for small business entities to take responsibility. Companies that outsource such tasks to the company have benefited in many ways.

About Dalrada Financial

The company offers services to smaller companies to help them manage their employee issue. It is a Professional Employee Organization (PEO), whose mandate includes managing benefits, calculating payroll, and offering a collection of employee retention benefits programs. Brian Bonar began working for the company in 1992 as the Director of Technology Sales. Bonar rose to the rank of Vice-President for the Sales and Marketing department and in 1995, became one of the board or directors.

Other Significant Professional Roles

Bonar also serves as the President of Smart-Tek Automated Services, Inc. Between May 2006 and January 2013, Bonar founded AMS Outsourcing. He had a two-year term as the President of Allegiant Professional Business Services in charge of sales and marketing of insurance products. He founded Bezier Systems before joining Dalrada Financial. Bonar started out as a procurement manager at IBM, United Kingdom.

Family Life and Community Service

Bonar is not only an established financial professional; he is also an active community worker. He has served on the board of directors of the Alliance National Insurance Agency and an active player in the Lions Club, Escondido Children’s Museum, and the Boys and Girls of Greater San Diego.

Bonar, together with his family resides in San Diego, CA, and is a proud ranch owner which features horseback riding expeditions and rustic cabins. He loves cookery; hence a fan of French cooking and supports a local French Chef, Patrick Ponsaty. When Bonar is not working, you’ll find him spending time with family, boating, or golfing.

Read more:

Brian Bonar Trains His Employees In Exceptional Customer Service
Brian Bonar’s Pics, Phone, Email, Address, Public Records


Whistleblowers Can Get Additional Protection Using The Services Of Labaton Sucharow

For many decades, employees working for Fortune 500 companies and prominent financial institutions were reluctant to disclose violations of security laws to authorities. Their reluctance was the result of insecurity over whistleblowing activities, which almost always led to the firing of the person making such allegations. However, in 2010, Congress enacted the ground-breaking Dodd-Frank Wall Street Reform and Consumer Protection Act. The reform is considered the most prominent legislation since the Great Depression.

In response to the law, Labaton Sucharow, became the first law firm to provide a program customized to guide and help whistleblowers in dealing with legal, political and financial affairs during the process. The Whistleblower Representation Practice leverages an in-house team of leading experts in their fields, which includes SEC Whistleblower lawyer, financial analyst, investigators and forensic accountants, among others. What makes the program stand-out in the industry is its leader Jordan A. Thomas, who was instrumental in drafting the proposed legislation and rules for the Dodd-Frank Wall Street REform and Consumer Protection Act. As a former Assistant Director and Assistant Chief Litigation Counsel in the Division of Enforcement at the SEC, Jordan has the needed expertise to offer world-class assistance to anyone requiring the whistleblowing services.

According to the rules of the SEC, a whistleblower is entitled to financial incentives and employment protection. Regarding financial incentives, a whistleblower is entitled between 10 percent and 30 percent of the monetary sum collected from the sanctions. Besides, the whistleblower may also be eligible for various other financial incentives depending on the amount collected by Federal authorities. In addition to the monetary and financial rewards, the Frank-Dodd Act makes it mandatory for employers not to initiate any claims against the employer. Simply, the employer cannot act against the employee based on their whistleblowing practices. Perhaps, the most influential ruling in the context is providing the right to whistleblower to remain anonymous.

Anyone considering whistleblowing may contact Labaton Sucharow free of cost. The client can contact the offices using online tools, email, telephone and other contact methods. All consultation and initial inquiries are free of charge, which is yet another incentive to hire SEC Whistleblower attorney. Interestingly, the law firm doesn’t require its clients to disclose personally identifiable information or provide names of violators. In fact, clients have the right to remain anonymous during the entire proceeding. For international clients, Labaton Sucharow also offers translation services.

Doe Deere is an extremely passionate businesswoman

Cosmetics are a huge part of daily life. Every day, millions of women around the country wake up and put on their make-up. This make-up gives them the confidence they need to get through the day, and fortunately there are several cosmetology experts in the country that are trying to innovate the make-up industry. One of the most innovative minds in the cosmetics industry is Doe Deere. Several years ago, Doe Deere founded Lime Crime cosmetics with one goal. She wanted to allow women around the country to live their lives out loud. The brand has taken off and thousands of women are loving the new look that Lime Crime allows for them.

Doe Deere has become a fashion and cosmetics icon, and many women are curious as to how she became the cosmetology expert she is today. Doe recently sat down with a guest of a guest, a popular blog to discuss her past and her current inspiration.

The interviewer started by asking her about her childhood. Doe had a very interesting childhood. She was born and raised in Russia, but at the age of 17 she moved to New York City. She lived in New York for eight years, and during that time she was part of a band. Her time as a musician in New York was life changing. She met hundreds of unique and exciting people and she got to see a side of the city that is rarely seen. Being in a band fed Doe’s creative side for many years, and she met her husband while working in her band. They were both in the band together, and they just clicked. Being in a band in New York changed her life, but eventually she decided to move to Los Angeles to start Lime Crime.

Doe is an extremely ambitious young woman and the interviewer wanted insight into her advice for other ambitious women. She wants young women to follow their passion. Doe believes that everyone has something special and unique to offer and that by embracing that uniqueness they can reach new heights professionally. She really wants to see more women go for what they love, and ignore their self-doubt.

Doe has reached great heights in her professional career and her passion is adding color to the world. Producing Lime Crime products has been the highlight of her career. She loves the bright colors that she can bring to women everywhere. Her background in fashion design and her willingness to produce make up in any color has brought her a great deal of joy.

Doe Deere has lived a brilliant and ambitious life, but she wants others to realize that they can reach new heights on their own. She hopes women everywhere start following their passion.

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Bad Review Leads To Rape, Death Threats

When Angie Orth, a popular travel blogger and owner of Angie Away, accepted a discounted trip for her wedding, she thought it would be a great experience. What she never expected was a bad review to lead to rape and death threats from the destination’s employee.
The travel location in question, Bahama Beach Club, had extended Orth the chance at a 5-star trip for herself and her guests, at a reduced rate. In return, she would review the club on her blog.

Unfortunately, the experience was a negative one. When she published as much on her site, a Twitter campaign of harassment began. It escalated to rape and death threats, and were eventually linked to a media employee for the Bahama Beach Club, Avdhesh Kumbhar.

According to First Coast News, the owner of Bahama Beach Club, Craig Roberts, denies any part in the harassment. He claims Kumbhar was fired long before Orth ever stayed at their establishment.

However, he has gone on the defensive. He claims that Orth asked for money, and told him she would give a glowing review in return. But Orth provided the string of emails, and all communication between the two leading up to the wedding, and after. They all confirm that she merely took the offer of a reduced rate for an honest review of her experience.

Roberts has said he will provide his own evidence, but no media sources involved have received it. This, on top of the threats and the fact that private information such as the money Orth spent on the trip was mentioned in the offensive messages, paint Roberts in a very bad light.

The reputation of the Bahama Beach Club has likely been permanently tarnished by this series of events. From the truly terrifying and disgusting threats by an employee, to the abysmal handling by the owner, it doesn’t seem to be a recoverable situation.


The Making of a JustFab Team

The success story of business icons such as Adam Goldenberg all gravitate around the same background. Quickly working his way up the ranks at a young age, imbued with ambition and a knack for entrepreneurship, Adam found himself at the head of many business ventures. Goldenberg’s first taste in capitalism was at the age of 18 when he sold his company Gamer Alliance to Myspace parent company, Intermix. After leaving high school, he joined the company as vice president of strategic planning and later became the youngest COO at the astonishing age of 20. When the company was acquired by a news organization, Adam Goldenberg partnered with fellow employee and friend, Don Ressler, in order to seize this opportunity to begin anew.

Don Ressler began his online career by consulting with companies looking to move their business onto the internet. Ressler provided guidance and become well known for providing companies with the means and know-how to increase their revenue. Within Intermix, he was recognized for co-founding both Brand Ideas, Alena Media and the skin care Hydroderm brand. With an eye for entrepreneurship, he teamed up with Adam Goldenberg to start up a new and exciting company once Intermix was obtained by the News Organization.

The e-commerce organization, Intelligent Beauty began as their seed from which much would grow. The two began formulating what would set their company above the rest with unique goals and ideals. They decided on providing a cutting edge fashion brand along with top of the line fashion tips on vator.tv. They wanted the consumer to be inspired and know how to wear what they bought, going above and beyond the retail of merchandise. In order to do this, they required someone with a little more experience than themselves in this field.

Kimora Lee Simons was a well-known name in the business of fashion and was looking for a challenge. With a background of success in her wake, such as building the company Baby Phat into a nearly billion dollar business, she was just what they needed. Simons brought a sizable fan base due to her considerable heart for her followers. She quickly became a valued and productive member of the team at http://www.entrepreneur.wiki/Adam_Goldenberg.

With this trio the Intelligent Beauty seed grew into the company JustFab and had the potential to grow to a global brand. With the help of Josh Hannah a known guru for providing international success and the face of Kate Hudson Hollywood star, the company flourished into Fabletics, Shoedazzle, Fabkids, FL2 and continues to grow into something remarkable.

Avant-Garde British Goddess Radiates Beauty and Wisdom

A gallant gaze projects from the cover of “Bazaar” magazine, mesmerizing meager men in its wake. Naomi Campbell strikes at the standard convention of attraction as the soul of ancient beauty personifies itself in her image. Naomi not only claims the allure of a modern day Cleopatra, she embraces the throne as a black queen who will not withhold the passionate sentiment that society wishes would quietly wither.

Acting as an essential advocate, she supports philanthropic entities that share her view, “Balance Diversity” and “Nelson Mandela Children’s Fund” being two prime examples. Mandela himself, the symbolic pinnacle of potential power for the common man, named Campbell his “Honorary Granddaughter”.

While the weak, intimidated by Campbell’s vivid visage, paint her with malice and vice; powerful voices that understand the value presented by the supermodel doyenne’s vicarious vision serve to vaunt her to deserved status, stifling the standard-obsessed who strive to silence strength. Trumpeted by decisive industry innovators Dolce & Gabbana, Prada, and immortal titans like “Time”, Campbell has scored contracts with unlikely proponents, even Dunkin’ Donuts.

Recently, Naomi Campbell’s powerful personality has been put on display in the TV show, “The Face”. She has brought a team of aspiring models with diverse styles together against two other supermodels’ teams, showing that her leadership skills are in equity to her elegance. Even Jennifer Hudson was recently caught (self-admittedly) sporting the classic sheer mini look that is so characteristic of Campbell.

Naomi Campbell’s striking success represents the bountiful beauty of her ancestors; consequently inspiring young woman in tough spots to flourish in awareness of the awesome spirit that resides within each matriarchal heart.

Additional News on Naomi:


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